Marketing | Research | Product Development | Business Development

strategic marketing for building products & services

....with a focus on sustainability

Marketing | Research | Product Development | Business Development

strategic marketing for building products & services

....with a focus on sustainability

Who We Are

On Target Experience for Your Business

Having the right experience means we can dig in and help you grow your business quickly. With deep experience in the buildings and construction industry as both a marketer and an architect, we won’t waste your time and money having to learn your industry. Using this experience, we generate insights and strategies that are spot on for your business.

Yes, We’re Led by a Markitect™

Bill Shadid, Chief Markitect™, leads Shadid MARKET(ing)™ Consulting. His background as both a marketer and architect leads to uniquely relevant insights into your customers, their needs, and your business. With over 27 years of experience in the building products and construction industry, Bill enables us to dive in quickly and provide great value to our clients – helping them to grow their business through superior marketing, sales, and new product development.

Our Approach is Called MARKET(ing)™

Everything we do is to help you focus on your customers and their needs. By understanding your customers’ pain points and how your product or service solves those pain points, we can make sure your marketing and sales assets, positioning in the market, branding, and product or service offering make it easy for customers to easily understand that your product meets their needs, helping you to beat the competition.

What We Do

Research

Marketing

Research enables you to learn about your customer's pain points and needs. The resulting insights can be used to focus you on your customers which results in marketing, sales, and product development that win in the market. But it doesn't need to be expensive and lengthy. Contact us to learn how we can provide customer insights that form the foundation of your focus on your customers and their needs.

Marketing

Our extensive building products experience enables us to help you with marketing quickly, whether that be product marketing or marketing communications. We don't need to learn your industry - we know it! Marketing services include: product marketing, strategy, marketing plans, product launch plans, marketing communications, branding and messaging to help you reach your business goals.

New Product Development

Using the insights & implications from research, we help you innovate new products or improve existing ones. Focused on your customers and their needs of course.

Business Development

New Product Development

We create sales presentations that make it easy for your customers to choose your product, and prioritized sales strategies that help you gain traction and sales in the market faster.