Clients & Work Completed

---

Commercialization study for SonicLQ - a new sound based air leak testing technology for building envelopes. Completed voice of the customer research, market assessment, product development, launch planning, branding, and messaging.

FilterSoxx product used on construction sites for sediment and erosion control. Conducted VOC research, developed customer insights to drive market segment strategies, product positioning, & messaging.

New integrated beamed sunlight/LED lighting system - marketing research, market assessment, competitive review, customer definition, & marketing.

Fractional Director of Marketing for an innovative smart buildings control system by a subsidiary of Herman Miller. Developed go to market program for building type segments, marketing materials, sales presentations, sales leads, gave sales presentations to target customers, and represented company and spoke at industry conferences.

Head of marketing for an early stage, cloud based energy management software dashboard. Strategy, marketing communications, branding, messaging, and business development support.

Fractional head of marketing. Commercialized a new LED light fixture that emulated daylight - head of marketing, marketing research, customer definition, branding, messaging, product naming, launch planning, marketing and business development plan, creation of video, website.

Fractional VP of Marketing & Business Development for DrainSeal, a new moisture management technology for building envelopes. Development of business development plan, business development presentations to customers, development of strategic partnerships that led to an agreement with a leading building envelope product manufacturer, and all marketing and messaging including new website and branding.

Voice of the Customer marketing research to shape development, positioning, and marketing of a new HVAC system product. 

Utility company energy and water efficiency programs and HVAC technologies. Conducted VOC focus groups, developed marketing strategy and messaging, established marketing processes, and new program development for for single family and multifamily residential buildings.